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Three founders passionate about pricing

Engineers and operators from Belgian tech and strategy houses, working out of Antwerp, Ghent and Brussels. A small coincidence we like: we all live near the Scheldt, or a river that feeds it.

The three Lagotta founders, Max Rymen, Justin Bériot and Jeroen Thierens, smiling together in front of a stone facade in the sun
Max Rymen, smiling in a grey jacket in front of a stone facade

Max Rymen

Co-Founder · Pricing

Max can’t walk past a product without asking what it’s worth, which luckily helps him in pricing. He spent six years on pricing strategy at Monitor Deloitte, then led North America and product at OTIV.

Justin Bériot, smiling in a brown corduroy shirt in front of a stone facade

Justin Bériot

Co-Founder · Technology

Ask Justin ‘can we build that?’ and he’ll have a prototype before you can say Lagotta. He led Product & Engineering at segments.ai (acquired by Uber in 2025), and before that at DataCamp and URBANTZ.

Jeroen Thierens, smiling in a navy polo in front of a stone facade

Jeroen Thierens

Co-Founder · Go-to-market

Jeroen has never met a stranger, which luckily helps him in business development. He gained tech sales experience at Henchman in Belgium and NYC, where he met fellow Belgian Max.

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